When: Mon., Jan. 16, 7-8 p.m. 2017
If you submit press releases to media outlets and rarely have your stories or events covered, you’re not alone. The media landscape is changing: there are fewer reporters, and they have more news to cover in less time. As a PR professional, you have to adapt your techniques to get their attention. You have to think like a journalist. You’ll also explore how social media and video can help generate public interest in your stories and lead to media coverage.