When: Tue., July 21, 6:15-7:15 p.m. 2015
As a PR professional, you have to adapt your techniques to get their attention. You have to think like a journalist. In this class, you’ll learn how to write an effective press release and target your pitches for specific media. You’ll also explore how social media and video can help generate public interest in your stories and lead to media coverage. This is a hands-on workshop that will include group discussions and brainstorming.