Early on Tuesday, a pro-Trump organization launched a Twitter campaign using #ROC, a well-known social media hashtag for the city of Rochester. It didn't take long for a backlash to flare up from Rochesterians, and many have started tweeting pictures and examples of why they love the city in order to reclaim the tag.
The political organization, America First Policies, started the campaign to introduce a "Repeal Obamacare Caucus," and they just had to try and take the Rochester hashtag. This is obviously a very imaginative, creative group.
We're collecting some of the pro-Rochester tweets in a Storify below.