Roc'ella Festival: A Celebration of Music, Art and Fashion

When: Sat., Sept. 26, 12-5 p.m. 2015

Inspired by Coachella, this event brings the west coast’s famous celebration of Music, Art and Fashion to east coasters, turning College Town in Rochester, NY into boho heaven with bands, boutiques, vendors, performance art, and refreshments. Local bands and performers will set the vibe for a fall shopping and entertainment experience with pop up boutiques, braid bar, chair massage, beer and wine garden.