Brian Hurlburt's obsession with radio programming began when he was a child. He and a neighborhood friend pretended to have their own show where they interviewed each other and played their favorite music.
After a long career in broadcasting, Hurlburt now creates and hosts his dream program in Rochester.
Hurlburt and co-host Michael Lill have a music and talk radio program geared toward Rochester's LGBT community. Rainbow ROC is on Mondays on WAYO 104.3 FM from 1 p.m. to 3 p.m. The program can also be accessed online at wayofm.org and through the app TuneIn.
Hurlburt says that he plans to pull from many music genres, including rock, pop, country, blues, jazz, and a little Broadway.
"The four things I look for in music are LGBT artists, an LGBT band member, artists and bands that are supportive of the LGBT community, and sometimes artists that I just like," he says.
He is especially interested in bringing attention to lesser known LGBT artists, he says, such as Steve Grand, a country singer and model, and Toya Delazy, a South African singer and musician.
Lill drives much of the talk segment of the show and says that news and events important to Rochester's LGBT community are priorities, but that they will talk about everything from health to politics.
Their biggest concern is making sure that Rainbow ROC is inclusive and relevant to every segment of the LGBT community, they say, and welcoming to straight listeners, too.
Rainbow ROC is not the city's first gay-themed radio program. "Lesbian Nation" and "Green Thursday" aired in the 1970's. The latter's title was a historical reference to an era when gay men wore something green to discretely reveal their identity to other gay men.
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