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Italian restaurant Fiorella finds fresh home in Public Market


If you're opening a restaurant that focuses on fresh and local ingredients, is there a better location than the epicenter for fresh and local in town, the Rochester Public Market? Gino and Allison Ruggiero didn't think so when they opened Fiorella (5 Rochester Public Market), a new, casual, Italian eatery.

Gino worked through the kitchen ranks — from line cook to sous chef to executive chef — before eventually ending up as head chef at 2Vine for over a decade. "I saw opening my own place as a natural progression; I wasn't getting any younger," Ruggiero says. The concept for Fiorella is to cook what's available, using limited but quality ingredients sourced from local farms or from the public market directly.

The menu features an assortment of wood-fired pizza, pasta, and antipasti with nightly specials throughout the week. Fiorella's pizza dough is naturally leavened and made from New York State Mills organic flour, water, and sea salt only. The dough-making process is started days in advance and left to ferment, which builds a complexity of flavor and is also easier on your gut. The pasta is made fresh in-house daily and used in dishes like the tagliatelle, Olga's mushrooms (from Smugtown Mushrooms), egg yolk, and Cacio de Roma ($17). Also to keep an eye out for: The antipasti menu features a calamari Rhode-Island style (fried and spicy) with pickled peppers and garlic ($12).

Fiorella has a small wine and local craft beer list that will rotate seasonally. On market days it also offers breakfast sandwiches and a breakfast pizza selection. "We're both Italian American, and the market was started by Italian Americans," Allison says. "It means a lot coming here."

Fiorella is located at 5 Rochester Public Market. It is open Wednesday, 11 a.m. to 2 p.m., and 5 p.m. to 10 p.m.; Thursday, 10 a.m. to 2 p.m., and 5 p.m. to 10 p.m.; Friday, 11 am. to 2 p.m., and 5 p.m. to 11 p.m.; and Saturday, 8 a.m. to 2 p.m., and 5 p.m. to 11 p.m. For more information, call 434-5705, or go online to

Quick bites

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