Atlanta-based rapper Jeffery Williams, better known as Young Thug, has become the rock star of the swag-rap, pop-trap game since 2010, breaking away from a traditional rapping style and lyricism. By contorting wide-ranging tones into abstract rhythmic slurs and often indecipherable mumbles, the rapper creates catchy hooks that don't really need words. Young Thug released three commercial mixtapes along with a studio album this year — "I'm Up," "Slime Season 3," "Jeffery," and "Bankroll Mafia." Beyond the stage and studio, Young Thug has become a fashion icon, defying limitations in a mainly masculine hip-hop culture. Identifying as gender-neutral with an androgynous eccentric style, Williams has stirred up controversy with an ambiguous cult following.