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HIP-HOP | Riff Raff

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While most performers struggle to establish an identity, Horst Christian Simco, better known as Riff Raff, spills out multiple aliases at a continuous pace: Jody Highroller, The Neon Python, and The Peach Panther are just a few of this rapper's alter egos. Riff Raff became an Internet sensation with tunes like "Bird on A Wire," a collaboration with Action Bronson that earned the pair millions of views, "Yesterday" with Snoop Dogg, and "Spazz Out," featuring drummer Travis Barker. Riff Raff's over-the-top persona and hypnotic flow has perked the ears of Diplo, who signed "the rap game James Franco" to his Mad Decent record label.

Riff Raff performs Sunday, July 31, at Harmony House, 58 East Main Street, Webster. 8 p.m. $20-$25. ticketfly.com; jodyhighroller.com.

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