If the pen is mightier than the sword, then perhaps the printing press is mightier than a machine gun. In celebration of the 500-year-old process of disseminating information, a screening of "Pressing On, the Letterpress Film," will this week be co-presented by Type High Letterpress, Rochester Advertising Federation (RAF), and AIGA Upstate New York. The film explores the evolution, enduring art, and future of letterpress as the caretakers of the craft and its machines age.
"Pressing On, the Letterpress Film" will be screened on Wednesday, November 7, at the Little Theater, 240 East Avenue. A letterpress happy hour will be hosted in The Little Cafe at 5:30 p.m. followed by opening remarks and the screening at 6:30 p.m. in theater 2. Tickets are $15 for the general public, $10 for RAF and AIGA members, and $5 for students. On the same day at noon, Type High Letterpress's Tony Zanni will present "Type Bites," a hands-on lunch and learn workshop at Type High's studios (Hungerford Building, 1115 East Main Street, Suite 252). For information on all R/ADWEEK events and tickets visit: rafconnect.org/radweek2018.