Big Data is the brain child of producer Alan Wilkis. You may recognize him from his single "Dangerous" featuring Rochester's own kings of the atmospheric pop frontier, Joywave — the single went to number one on the Billboard alternative charts in August 2014. Big Data has produced numerous singles and digital downloads but only recently released its first studio album, "2.0." this month. The music isn't as impersonal as you might think and relies heavy on pop hooks and ghosts in the machine to bring it to life.