- PHOTO BY RYAN WILLIAMSON
- Fresh, bottled juices are stocked in the to-go cooler at Just Juice 4 Life.
710 University Ave. | 434-2607
Just Juice 4 Life owner Damaris Pinedo was working as a cytotechnologist at the University of Rochester Medical Center, screening for cancer and infectious disease, when her cousin was diagnosed with ovarian cancer. She shifted her focus to nutrition, following her interest in finding ways to get vitamins to the body without having to do too much work breaking down food. Pinedo got certified as a holistic health coach, and began operating Just Juice from a renovated camper in 2012 before opening her first storefront the following year. The stylish shop has been at its current location on University Avenue since 2017. There, health-minded customers order power tonics, smoothies, and juice flights at the counter, or choose from the juices and fermented items in the grab-and-go coolers. A set of juices ideal for a cleanse can be custom ordered.
Finalists: A&B Juice Lab | Refresh Cafe & Smoothie Bar | Tropical Blendz Cafe & Juice Bar