Rochester MusicFest becomes new Summer Soul Music Festival
Frank De Blase
March 16, 2018 at 1:38PM
Mayor Lovely Warren announced in a press conference Thursday that The Rochester MusicFest has been re-tooled, re-branded, and re-named The Rochester Summer Soul Festival. The newly named festival will be handled by Xperience Live Events, LLC., a promotions and events planning company based in Maryland and founded by Rochester native Varick Baiyina. The festival will make its debut Saturday, August 25, and Sunday, August 26, at Frontier Field.