The Town of Brighton
will hold a public hearing at 7 p.m. on Wednesday regarding the Daniele family’s proposed Whole Foods Plaza.
The hearing will take place at Town Hall, 2300 Elmwood Avenue.
The hearing is specifically about the developer’s draft environmental statement for the project, as well as its incentive zoning application. The Danieles want to build a 94,000-square-foot retail plaza along the most heavily traveled stretch of Monroe Avenue: a one-third of a mile corridor that runs from Clover Street to I-590. The development would include a 55,000-square-foot Whole Foods market.
Residents, town officials, and state transportation officials have all said they’re worried about how the development could affect traffic in an already congested corridor. The developer has put together a plan to limit access points on both side of Monroe Avenue – an approach that generally brings some order to commercial strips – and to add a traffic light at one of the plaza’s entrances.
But the developer’s own traffic analysis says the light may lengthen delays during peak driving hours.
Town officials say the project may have to be scaled back. Some residents say that while they don’t oppose developing the site, the Danieles should either scale the project back or find a use other than a Whole Foods, which will almost certainly draw a lot of shoppers. BY JEREMY MOULE