Copenhagen's Soren Lokke Juul spent a decade performing in less-than-chart-topping bands until the Dane made a music video for his song "Magic Kids" on his iPhone. The clip gained momentum, the sound was fresh, and the melodies contagious. Indians is, at the end of the day, Juul and Juul alone, although he has procured backing musicians to help him translate the synth-laden, folk-inspired indie pop from the studio to the stage. Like most of the truly unique and legitimate alternative acts of the day, Indians' sound defies categorization. Whatever genre Indians may be, the songs are emotionally charged and inspired.

With Mikaela Davis, Stoney Lonesome & The House of Lights, and Precious Kindred. Indians performs Friday, July 26, 9 p.m. at the Bug Jar, 219 Monroe Ave., $8-$10, bugjar.com.