High Falls Film Fest gets new executive director

Mary Manard Reed. - PROVIDED PHOTO
  • Mary Manard Reed.
Mary Manard Reed is the new executive director of the High Falls Film Festival. She succeeds Mary Howard. 

Reed, of Penfield, previously served as senior director of global branding and marketing communications at CooperVision, a medical device manufacturer. She was also marketing director for Kodak's Motion Picture Film division, based in New York City. While at Kodak, she either represented the company or organized events at various film festivals such as Cannes and Sundance. 

The 12th season of the High Falls Film Festival begins in April with a two-day Spring Fest on April 25 and April 26. The main festival will be held from October 23 to October 26. 

The festival, which highlights the work of women in all aspects of film-making, includes features, documentaries and shorts. 

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